General Rules: What Can Nutra Advertisers Promote?

While advertising restrictions exist, Nutra advertisers can still promote a variety of compliant products, including:

• Vitamins, minerals, and dietary supplements that provide general wellness benefits.
• Herbal and botanical products that meet platform and regulatory standards.
• Protein powders, meal replacements, and sports nutrition products aimed at fitness and performance.
• Skin, hair, and beauty supplements—as long as they avoid medical claims 

Allowed with Conditions (Restricted) - Meta allows certain Nutra products, but only if they follow strict guidelines:

• General wellness supplements – Allowed as long as they don’t make exaggerated claims. Stick to broad health benefits like "Supports immune health" or "Boosts energy."
• Sports nutrition products (protein powders, BCAAs, pre-workout, etc.) – Permitted only if ads focus on performance and energy rather than weight loss or body transformation.
• Skin, hair, and beauty supplements – Allowed if ads don’t claim medical results (e.g., “Supports hair growth” is okay, but “Regrows hair in 30 days” is not).
• Herbal and botanical supplements – Can be advertised if they comply with local regulations and don’t claim medical benefits.
• Detox products (like teas or cleanses) – Allowed, but ads cannot imply rapid weight loss or body transformation. Use messaging like “Supports digestion” instead.

How to Get Approved on Meta

• ✅ Focus on general wellness benefits rather than drastic changes.
• ✅ Use neutral or positive messaging (e.g., "Supports metabolism" instead of "Burns fat fast!").
• ✅ Keep creatives simple and lifestyle-oriented—show happy, healthy people instead of dramatic “before/after” shots.
• ✅ Include disclaimers where necessary, such as “These statements have not been evaluated by the FDA.”

TikTok

TikTok’s policies are even stricter than Meta’s because of its younger audience. The platform heavily restricts Nutra ads, especially for body image and weight loss.

Prohibited Products (Not Allowed at All):

• Detox teas, diet pills, and weight-loss supplements – Any product marketed for weight loss, appetite suppression, or fat burning is strictly prohibited.
• Sexual enhancement supplements – Products like libido boosters, testosterone boosters, or ED supplements are not allowed.
• Products with unverified health claims – Anything claiming to cure, treat, or prevent a condition is not allowed(e.g., "Eliminates acne" or "Cures joint pain").
• Products targeting body image insecurities – Ads cannot promote unrealistic beauty standards or suggest people need a product to feel confident.

Restricted Products (Allowed with Conditions):

• General wellness supplements – Allowed only if the ad focuses on overall well-being (e.g., “Supports immune health” instead of “Prevents colds”).
• Sports nutrition (protein powders, BCAAs, pre-workout, etc.) – Approved as long as they focus on performance and fitness benefits, not weight loss or muscle gain guarantees.
• Vitamins and minerals – Permitted, but ads must be factual and cannot claim to "treat" or "prevent" deficiencies.
• Hair, skin, and beauty supplements – Allowed if they avoid medical claims (e.g., “Nourishes hair” is okay, but “Stops hair loss” is not).
• Herbal and botanical supplements – Can be promoted if they comply with regional laws and don’t make exaggerated health claims.

How to Get Approved on TikTok:

• ✅ Focus on general health and wellness benefits instead of transformation messaging.
• ✅ Keep creatives light, engaging, and lifestyle-oriented (e.g., a fun workout video instead of a weight-loss claim).
• ✅ Use influencer partnerships—TikTok prefers organic-style content over direct product promotions.